Petronas Television Advertisements

Petronas New Year advertisement is always one of the highlights during my Chinese New Year celebration.Each year they'll come out with a CNY advertisement with different storyline, but somewhat all of them are connected because family love is revolved in all of them.For those who haven't watched their advertisements ,you might doubt on my favour on them.

But let me tell you the reason why....

I salute the professional crew who always squeezes every bit of their creativity to produce an impulsive piece of work.I find it uneasy to have always come out with good ideas wandering on the same theme for so long, whereas they manage to keep their quality work all the time.

I used to be a TV-lover but as time goes by, I hardly keep the same amount on time spent on television with the "a-little-heavy" work load burden on me most of the time.(I bet my mother will scream at me if I daresay what I have done was extremely heavy work load lol). These meaningful advertisements are definitely attractive factors to keep me beside of television occasionally, especially during CNY and National Day, where television is closely associated to my daily life at that time.

Merdeka 2004-Return Home


Merdeka 1998-Local Hero


Advertisement is an important chain for entrepreneurs to win the publics' hearts,the only survival factor for this is to be "original and creative" for every publicity they make.Sadly to say, there are not much inspirational clips shown on TV,in fact, I find most of them being crappy and hardsell. You don't need someone to dance while mopping the floor to show that the cleaning products are effective right? Or smelling the detergent and smile to prove its great scent?
I mean, not many of us will do so when washing or mopping.

TV commercials by Petronas are meaningful.This is why I enjoy watching it a whole lot. Many of them are inspirational in which I feel these are the moral values that should be instilled in us. Such an advertisement makes us think back twice the significance of it and reminds us that it must not be something that loses touch in our lives.

The storyline is very down-to-earth and it's happening everywhere around us. Children neglecting their parents,close bond between grandparents and their grandchild etcetera. This might not be issues which pounder on us but surely we've witnessed it elsewhere,perhaps listening stories from the people around us would be sufficient for us to realise the truth that occurs.

CNY 2001-Chopsticks


CNY 2005-Letchumi & Rokiah


CNY 2006-Our Sons



To show their "Muhibah-ness", they often have TV commercials relating multi-racial friendship the love and care they share for each other. Well, it's always much more pure and beautiful to watch it on television,compared to the complicated and conflicting world outside. Seriously, I admire the multiracial friendship they bond on TV, because it's purely trust and love, no discriminating, just friendship.

CNY 1999-2000


Merdeka 2003-Three Friends


A big applause to Petronas for the effort on all these adverds.

Speaking about advertisement, there's also one piece of work which I can hardly forget, I bet most of you left deep impression on it as well.



Credits to:1nation1people

That's why I feel,originality and creativity matter a lot in the advertising field to spice up a piece of work.A good advertisement is enough for us to remember for the rest of the 10 years, surprising but somewhat true,isn't it?